International Marketing

Which phrases go with product and which with market

1. retreat from a
   ______
   market
2. launch a
   ______
   product
3. pull out of a
   ______
   market
4. break into a
   ______
   market
5. penetrate a
   ______
   market
6. introduce a
   ______
   product
7. To saturate a
   ______
   market
8. to withdraw a
   ______
   product
9. to get a foothold in a
   ______
   market
10. to roll out a
    ______
    product
11. to licence a
    ______
    product
12. to phase out a
    ______
    product

Building Relationships

A relationship is like a shark, you know it has to constantly move forward or it dies. - Woody Allen

relations collocations and phrases
cement relations +
foster relations + foster verb (TAKE CARE OF) /?€f?’s.t?™r /uS pronunciation symbol/?€f?‘??.st??/ v [I or T] to take care of a child, usually for a limited time, without being the child's legal parent cut-off relations -ve develop relations +ve disrupt relations -ve disrupt verb /d??s?€r??pt/ v [T] to prevent something, especially a system, process or event, from continuing as usual or as expected A heavy fall of snow had disrupted the city's transport system. The meeting was disrupted by a group of protesters who shouted and threw fruit at the speaker. disruption noun /d??s?€r??p.???™n/ n [C or u] The accident on the main road through town is causing widespread disruption for motorists. to act as devils advocate throw a spanner in the works encourage relations +ve establish relations +ve endanger relations -ve improve relations -ve jeopardise relations -ve jeopardize verb (uK usually jeopardise ) /?€d?’ep.?™.da??z/uS pronunciation symbol/-??-/ v [T] to put something such as a plan or system in danger of being harmed or damaged She knew that by failing her exams she could jeopardize her whole future. maintain relations +ve strengthen relations +ve promote relations +ve restore relations +ve relationships were StrAINED resume relations +ve damage relations -ve sour relations -ve undermine relations -ve undermine verb /????n.d?™?€ma??n/uS pronunciation symbol/-d??-/ v [T] to make someone less confident, less powerful or less likely to succeed, or to make something weaker, often gradually The president has accused two cabinet ministers of working secretly to undermine his position/him. Criticism just undermines their confidence. [21:06:37] English tap: sour verb (BAD FEEliNG) /sa???™r/uS pronunciation symbol/sa??r/ v [I or T] to (cause to) become unpleasant or unfriendly Her whole attitude to life soured as a result of that experience. This affair has soured relations between the two countries.

1. unused possibilities untapped potential
2. longstanging presence - Continuing in the same place for a long period of time
3. unlimited entry - unrestricted access
4. representatives connected to a company - affiliated agents
5. developing sales areas - investing in emerging markets
6. important talks - high-level discussions
7. most important countries - leading nations in the world

Job satisfaction

Most people like to have control over their work and therefore put (independance)_ near the top of their list of motivating factors. Dealing with (bureaucracy)_____ is a very time consuming, demotivating problem which effects large businesses and organisations. Overwork can lead to (burnout) if not spotted early. Many job satisfaction studies, perhaps surprisingly, have found that often (pay) is not the most motivating factor. Offering (fringe benefits) rather than a salary increase can be a way of retaining employees in traditionally high staff turnover industries. Fringe benefits are usually planned. perks can often be more accidental He received a very generous (severance package) when he left the company. One way for managers to monitor and develop staff and loyalty is by using (appraisal) interviews.

Match the paragraphs to the summaries

paragraph 1 - Lots of new internet companies went out of business. (summary (b) paragraph 2 - Most successful internet companies were actually established traditional companies (summary 2) paragraph 3 - people once thought that new internet companies would take over the traditional business but actually they didn't (Summary a) paragraph 4 Line 50 . Company has evolved from a pure retail business to expand into many other areas of e-commerce and business in general (summary f) paragraph 5 (Line 70) there has been a blending of online and offline business. (summary e) paragraph 6 (Line 80) - Integrated operations are being developed (summary (c) Matching exercise distribution centre online retailing designer labels delivery charge supermarket chains shopping mall auction houses mail-order catalogue unless you collect the goods from the retail store there is an additional delivery charge. 2) Sotherby's and Christie's are probably the most famous auction houses in the world. Their sales of antiques and paintings are legengary 3) In the uS many people spend the whole day at their local _shopping malls _____ because it is easy to park and you can buy everything there. Some traditional businesses have found that they can make a lot of money from online retailing______ with a small investment in an easy-to-use website. These days many supermarket chains sell not only food , but also servise such insurance and bamking. Goods with designer labels___ command premium prices in the shops 7) From our Distribution centre____ just outside paris we supply a network of wholesalers across Europe 8) Many people like the convenience of ordering goods from home using a mail order catalogue __

1. personal problems
2. financial planning
3. top performers
4. general manager
5. common sense
6. social responsibility
7. corporate culture
8. employee leave

1. He has resigned after having a lot of ______ this year. personal problems
2. Building up _______ is important with unemployment at a record low. = employee leave
3. Our ___ is in charge of running the company and for making joint decisions with the CEO = general manager

The new CEO transformed the bureaucratic ____ to profit minded entrepreneurship. = corporporate culture Social responsibilities. The top performers should get the biggest bonuses.

We need to use logic and common sense not our emotions to make this decision.

pASSIVE DIFFERENT TENSES

1. A new fitness centre is being built.
2. The job was going to be done on Friday.
3. He had been asked to do it twice before.
4. She may be required to work on Sunday.
5. The best employees should be given a performance bonus.
6. He would have been told eventually.

Relations collocations and phrases

cement relations / foster relations

foster verb (TAKE CARE OF)

/?€f?’s.t?™r /uS pronunciation symbol/?€f?‘??.st??/ v [I or T] to take care of a child, usually for a limited time, without being the child's legal parent cut-off relations -ve develop relations +ve disrupt relations -ve

disrupt verb /d??s?€r??pt/ v [T] to prevent something, especially a system, process or event, from continuing as usual or as expected A heavy fall of snow had disrupted the city's transport system. The meeting was disrupted by a group of protesters who shouted and threw fruit at the speaker.

disruption

noun /d??s?€r??p.???™n/ n [C or u] The accident on the main road through town is causing widespread disruption for motorists. to act as devils advocate throw a spanner in the works encourage relations +ve establish relations +ve endanger relations -ve improve relations -ve jeopardise relations -ve

jeopardize verb

(uK usually jeopardise ) /?€d?’ep.?™.da??z/uS pronunciation symbol/-??-/ v [T] to put something such as a plan or system in danger of being harmed or damaged She knew that by failing her exams she could jeopardize her whole future.

1. maintain relations +ve
2. strengthen relations +ve
3. promote relations +ve
4. restore relations +ve
5. relationships were Strained
6. resume relations +ve
7. damage relations -ve
8. sour relations -ve
9. undermine relations -ve

undermine verb

/????n.d?™?€ma??n/uS pronunciation symbol/-d??-/ v [T] to make someone less confident, less powerful or less likely to succeed, or to make something weaker, often gradually The president has accused two cabinet ministers of working secretly to undermine his position/him. Criticism just undermines their confidence. [2010.02.02. 21:06:37] English tap: sour verb (BAD FEEliNG) /sa???™r/uS pronunciation symbol/sa??r/ v [I or T] to (cause to) become unpleasant or unfriendly Her whole attitude to life soured as a result of that experience. This affair has soured relations between the two countries.

draw up / to put (something) off build up , hold onto to let someone down, to count on someone/something disappointed us? we thought that we could rely on him. set up = to arrange / organise call it off = to cancel something came up = Something transpired To put off a meeting = To delay it to sound out = investigated / looked into to get on =

To have a friendly relationship = to get on

1. depend on / rely on = to count on
2. make bigger / stronger = to build up
3. keep / maintain = hold on
4. postpone delay = to put off
5. find out opinions / intentions = to sound out
6. to disappoint = he let us down
7. arrange = to set up
8. compile or write down = to draw up
9. To cancel =
10. Put it off until tomorrow
11. Call it off for ever

1. We can't hold the meeting tomorrow, we'll have to call the meeting off tomorrow
2. Lets have the presentation next week - we're too busy at the moment. Let's put off the meeting until next week
3. We always know our suppliers will meet their deadlines. We can count on our suppliers to meet their deadlines
4. We have now established a first class distribution network in Europe. We have set up a first class distribution network in Europe
5. Could you please prepare a contract as soon as possible. Could you please draw up a contract as soon as possible.
6. Could you fix a meeting with them for next week? Could you set up a meeting with them next week.
7. We've kept the same market share as we had last year. We've held on to the same market share as we had last year.
8. the new sales manager is very popular with his team. The new sales manager gets on well with his team.
9. until this moment - up until now - until now SO FAR